Videos - Lawyer, Law Firm Marketing Videos / FAQ's

Dale Tincher - Consultwebs Video Introduction

Should Video Be A Part Of Your Law Firm Website?

The average Web user has a short attention span. At any moment visitors are just one click away from leaving your Web site. That means it’s not enough to simply get visitors to your site. You’ve got to be able to capture their interest and quickly deliver your message. A professionally designed Web video package can do just that.

Consultwebs Videos on Law Firm Marketing
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Example Videos on Consultwebs' Client Websites.

Here are examples of videos we’ve produced.

Videos FAQs

Q: How does a video help my Web site?
A: When you visit a store or car dealer and need help, do you look for someone with whom you think you would be comfortable? When you decide what news, talk show or sports program to watch, do you typically go to the channel that has your favorite personalities? Most of us do. Static Web pages make it difficult for visitors to make judgments on attorneys. Professionally done videos allow you to introduce yourself and your services to potential and existing clients. They allow you to tell your story in a warm, compelling fashion. Videos put you one-up on competitors who rely on static Web pages to deliver their message.

Q: Where will the video appear on my Web site?
A: Ideally, videos will appear on several pages. An overview video should appear on the home page. A media section should contain your additional videos. FAQs and other relevant topics lend themselves well to video.

Q: How long should my video be?
A: Videos should be short – from one to two minutes. The topic should be clear and specific.

Q: How will my video get produced?
A: We will help you determine the best way to produce your video. Some videographers will travel to your city. We will help you decide whether to use a question and answer format or a script. We usually prefer not to use a script.

Q: Which person(s) from the firm should be in the video?
A: A senior partner or partners should typically do the video. People like to know who will be handling their case and the type of representation they will get. However, if you are targeting a specific audience – for instance, an ethnic or age group – you may also wish to have a person from your firm who relates to that audience.

Q: How is Web video different than a TV commercial?
A: While a television commercial is limited to a very short amount of time, your online video is not under the same time restrictions. You want to focus on keeping your viewers’ attention, primarily by ensuring that your video answers the questions foremost in their mind: Do I have a case? How can you help me?

Q: How much does a Web site video cost?
A: We can help you obtain videos for prices ranging from $750 to $5,500. A few studios try to add unneeded video marketing packages. We will help you find a local or convenient studio that will develop a professional, high quality video for you. We will also help you search engine optimize and market your videos on Google, YouTube and other mediums.

Q: Can videos be changed?
A: Videos can usually be modified, especially if you wish to add items or remove a section.

Q: How long does it take to get a video online?
A: If you are promoting an event or are targeting a new type of litigation, we can help you get a video online very quickly. A video can be placed online as quickly as needed if you are willing to pay the fee for expedited production.

Q: What kinds of videos are law firms doing?
A: There are a few various types of online video, each taking a slightly different approach. One approach, the Presentation Style (Example: http://munley.com/truck_accidents.html), provides extensive information on a particular topic or practice area. This style is particularly effective at portraying your firm as an expert regarding a certain type of case. This video approach also provides your audience with more information, encouraging them to contact your firm for legal assistance.

Some firms produce Video Questions & Answers (Example: http://divorcelawnc.com/faqs.html), which provide the audience with more control over the “conversation.” The viewer can select which portion of the video they are most interested in viewing. Another example of Questions and Answers or FAQs is the Consultwebs’ video marketing topics: http://www.consultwebs.com/videos/law_firm_marketing/videos.htm

Another example is the Interview Style (Example: http://www.laurolawfirm.com, select the “See Our Video”), which has a friendly feel that can help the viewer feel included in the “conversation.” An interview style video is typically longer and provides a convenient way to cover a variety of topics.

Q: In what other ways can videos help?
A: Videos can help recruit younger attorneys who are familiar with videos and images from YouTube, Facebook, MySpace and other sources. Videos can also introduce you to attorneys who are looking for a firm to which to refer a case.

Consultwebs.com videotaping Dale Tincher

Professional videos ranging in price from $750 to $7,500 can introduce you and your firm to potential and existing clients. Clients can see who will be handling their case and get a feel for the type of representation they can expect. A targeted video allows you to spotlight a particular legal topic or practice area and showcase your firm’s expertise.

The impact that a video can have on your Web site is substantial. No other medium has the effectiveness or persuasive power of video. Video content reaches potential clients – and keeps them on your Web site – in a way that a static page cannot.

Online videos have been shown to hold an audience longer than simple text-based web pages, and to create greater product recall. According to a 2007 AdWeek study, video increased viewer attention by 53 percent and boosted viewer awareness by 52 percent over the same 30-second ad on TV. Recall of brand advertising was four times higher for Web video viewers than for TV viewers.

A report by the Kelsey Group stated that small to medium-sized businesses are expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates. A 2007 study by the Online Publishers Association, a trade group, found that 80 percent of Internet users had viewed an online video ad, with more than half taking action. About one of every 6 people made a purchase after viewing a video, the study found.

The bottom line: videos can be a powerful tool for holding on to your Web site’s visitors – and converting them into law firm clients.

Audio

Video Development

We can develop videos at our video studio or at your office.  If you would like our assistance in the addition of video to your Web site, please contact us.


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